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Journal of Multi Business Model Innovation and Technology

Editor-in-Chief: Peter Lindgren, Aarhus University, Denmark


ISSN: 2245-456X (Print Version),

ISSN: 2245-8832 (Online Version)
Vol: 4   Issue: 2

Published In:   May 2016

Publication Frequency: Triannual

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The Business Model Eco – System

doi: 10.13052/jmbmit2245-456X.421
Peter Lindgren

M-BIT Research Group Business and Social Sciences, AU Herning, Aarhus University, Denmark

Abstract: [+]    |    Download File [ 4480KB ]   |    Read Article Online

Abstract: There is much knowledge about Business models (BM) (Zott 2009, Zott 2010, Zott 2011, Fielt 2011, Teece 2010, Lindgren 2013) but very little knowledge and research about Business Model Eco system (BMES) – those “ecosystems” where the BM’s really operates and works as value-adding mechanism – objects or “species”. How are these BMES actually constructed – How do they function – what are their characteristics and How can we really define these BMES? There are until now not an accepted language developed for BMES’s nor is the term BMES generally accepted in the BM Literature. This paper intends to commence the journey of building up such language on behalf of case studies within the Wind Mill, Health-, Agriculture-, and Fair line of BMES. A preliminary study of “AS IS” and “TO BE” BM’s related to these BMES present our first findings and preliminary understanding of BMES. The paper attempt to define what is a BMES and the dimensions and components of BMES. In this context we build upon a comprehensive review of academic business and BM literature together with an analogy study to ecological eco systems and ecosystem frameworks.We commence exploring the origin of the term business, BM and ecosystems and then relate this to a proposed BMES framework and the concept of the Multi BM framework (Lindgren 2013).

Keywords: Business model Ecosystem, Business Model, Business Model Innovation, Ecosystems.

Business Model Innovation from an Business Model Ecosystem Perspective

doi: 10.13052/jmbmit2245-456X.422
Peter Lindgren and Jesper Bandsholm

Aarhus University, Department of Business Development & Technology, Birk Centerpark 15, 7400 Herning, Denmark

Abstract: [+]    |    Download File [ 3670KB ]   |    Read Article Online

Abstract: This paper deals with the perspective of business model ecosystem-thinking in relation to business model innovation and shows the importance of taking the business network and business model ecosystem into consideration when trying to operate and develop business models. The paper verifies that “No business is an island” and neither are business models and therefore they can’t be treated like this. This paper also introduce another perspective upon the business model ecosystem (BMES) approach – as a way of thinking business model innovation – using a case related to renewable energy from an island called Samsø in Denmark, that has developed in relation to the EU Interreg project Biogas2020.

Keywords: Business Model Ecosystem, Business Model Innovation, Ecosystem, Network.

BM Relation Axiom – 3. Quadrant – the First Phases of Business Model Innovation in a Network-based Business Model Innovation Situation

doi: 10.13052/jmbmit2245-456X.423
Peter Lindgren and Jesper Bandsholm

Aarhus University, Department of Business Development & Technology, Birk Centerpark 15, 7400 Herning, Denmark

Abstract: [+]    |    Download File [ 2396KB ]   |    Read Article Online

Abstract: TheBMrelation axiom was presented as a conceptual framework [12] as a way to view how specific relations in business models (BM) and between BMs are related, when seen from 4 different perspectives – viewpoints. The research paper verify how the way business models, both intern- and externally the business, relate to one another changes in respects to the phases of the business model innovation (BMI) and the phases of the business model development in a new BM Ecosystem [13].

Previous research has covered the first and second quadrant of the relation axiom, where this paper focuses specifically on the third quadrant of the relations axiom – outside the business – in the first BMI phases; bubble, idea and concept. A case of network-based business model innovation (NBBMI) is in focus and will take the reader through the process from just after the first mutual agreements [13] have been made in the network of businesses to develop a sustainable energy plant where Businesses BMs are supposed to operate in symbiosis to the next phase – scenario conceptualization phase. The study is based on the research from 2012 to 2015 of the GreenLab Skive network-based business model (NBBM) case involving 12 independent businesses.

NBBMs and NBBMI outside the business are in the relation axiom placed in the third quadrant of the relation axiom, where the network of BMs and their value exchange through their BMs relations to one another is particularly in focus. The paper shows the network setup and the relations between the involved businesses’ BMs within the network in the three different phases of the NBBMI case GreenLab Skive.

Keywords: Business Model Relation Axiom, Business Model Cube, Business Model, Business Model Innovation, Business Model Language, Networkbased Business Model innovation.

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